Blog posts
-
, by Author Article title
-
, by Author Article title
-
, by Author Article title
Trending: What Buyers are searching for this Autumn
Demand on Circle shifts from month to month. We compared what sold in the last 30 days with the 30 days before, so you can see what is gaining momentum.
Rising fast
- Sweaters: pieces sold more than doubled (+102%)
- Sweatshirts: up 73%
- Shorts and sports shorts: up around 50%
- Lacoste: up 83%
- Carhartt: up 65%
- Zara: up 47%
- Levi's: up 40%
- Adidas: up 28%
The cooler evenings are clearly changing what people want to wear. Layering pieces are moving first, and workwear and heritage labels like Carhartt and Lacoste are leading the way.
Cooling off for now
Sneakers, jerseys and pants each sold around 30% fewer pieces than in the previous 30 days, and Ralph Lauren eased by around 24%. These are still strong sellers (Ralph Lauren remains our number one brand over the last 90 days), but they are in a quieter patch.
How to use this
Pieces that match what buyers are searching for right now get seen faster and are more likely to sell at the listed price rather than needing a discount. If you have any of the following at home, this is a good time to send them:
- Sweaters, knitwear and sweatshirts
- Carhartt and other workwear jackets
- Lacoste polos and knitwear
- Levi's denim
Timing matters. Once your items are picked up, they go through intake, cleaning and photography before they are listed, so sending seasonal pieces early gives them the best chance of landing while demand is high.